Record year for Mørenot: - Delivering results
Mørenot is setting a new standard for sustainability in the fisheries and aquaculture industry. In 2024, Mørenot Aquaculture delivered an astounding 635,053 kg of discarded aquaculture equipment for recycling in Norway. The material recycling rate has increased from 64% in 2023 to 82% in 2024. This means that more and more of the discarded equipment is being given new life as raw material for new products. We are also actively working on developing sustainable and effective solutions for international markets.
" As a producer, we have a responsibility to contribute to a more circular and sustainable industry. The figures show that we are truly on the right track, even though we have a long way to go", says Liv Lund, ESG Manager at Mørenot.
Liv Lund in Mørenot Aquaculture. Photo: Mørenot
Mørenot is setting a new standard for sustainability in the fisheries and aquaculture industry
Lund explains that Mørenot has initiated several projects related to sustainability and circularity. The company has already contributed technology and development to The Ocean Cleanup for collecting plastic waste from the oceans. Additionally, we are developing products that are easier to recycle and delivering large quantities for recycling.
Photo: Ocean Cleanup
"In the fisheries and aquaculture industry, we are already seeing good results in sustainability, such as reduced environmental impact and better resource use. But to be a leader, we must continue to improve. We need to focus on innovative solutions and optimize production to meet both todays and future sustainability requirements."
She believes that industry standards – which are constantly moving in the right direction – will make the blue industries green winners.
"We also hope that people see and experience this. It's nice to have numbers that confirm the effort being put in."
Photo: Nofir
Higher demands and expectations
Øistein Aleksandersen, CEO of Nofir, is impressed with the development and emphasizes the importance of such initiatives.
"One of the most important changes in legislation is the expectations for real measures within sustainability and circularity. We must clearly move away from the throwaway society, and there are both requirements and expectations here, such as with the producer responsibility scheme," says Aleksandersen, adding:
"At the same time, the fisheries and aquaculture industry are quite well positioned to become circular, as reports also confirm. We see this in our own collection figures," he says.
CEO, Øistein Aleksandersen in Nofir. Photo: Nofir
Aleksandersen explains that Nofir has seen nearly a threefold increase in equipment collected in just five years. In 2024, a total of 8,529 tons of equipment was collected, of which 635 tons came from Mørenot Aquaculture.
In total, the company has collected nearly 80,000 tons of equipment since 2011, equivalent to saved greenhouse gas emissions of 276,000 tons of CO2 equivalents, or 2.5 million passenger trips from Oslo to London.
"This is because companies like Mørenot are recycling more, which is exactly what they are doing. This benefits the entire industry in the green transition," says Aleksandersen.
Photo: Nofir
